AirUpThere Technologies Sdn Bhd (AirUpThere) today announced that it is set to raise further funds via equity crowdfunding platform pitchIN. The company, which was founded in 2018 has targeted to raise RM600,000 (USD143,280.00). The ECF campaign is live on pitchIN.
To date AirUpThere have already signed up 115 sports organisers via digital marketplace and management, Huddle, and that has generated a revenue of RM478,000 with 4,100 online profiles on the platform. The company is set to scale over the South East Asian market.
Andri Khusahry the Chief Executive Officer of AirUpThere said that, “Our initial focus is on four main sports, badminton, basketball, running and football which comprise 30 per cent of the total participatory sports market in ASEAN makes up for approximately 50 million people as the addressable market. The target for 2021 will be the expansion plans into Singapore, Philippines and Indonesia.”
Huddle aims to help people of all walks of life play better together with its commitment to community, technology, and continuous improvement on the platform. The digital platform provides access to hundreds of games and tracks the progress of thousands of players across Malaysia and the region.
“We use technology to provide access to hundreds of games and track the progress of thousands of players across the region in the palm of your hand. By digitising the community, Huddle unlocks the massive potential of a fragmented Southeast Asian market valued at an estimated USD $20 billion,” Andri added.