Alliance Bank Malaysia Berhad (Alliance Bank) announced the official launch of #SupportLokal initiative to help small local businesses continue earning revenue or scale up their business digitally during the Movement Control Order (MCO) period.
In the two weeks since its debut on social channel and corporate website, the #SupportLokal initiative reached more than 1.7 million Malaysians on Facebook (FB) and generated over 6,000 link clicks to the small local businesses’ websites or FB page.
“These are unprecedented times and we empathise with the local businesses impacted by the ongoing situation. As a bank focused on SMEs, we have stepped up our efforts to help them weather the crisis, preserve jobs, and emerge stronger post-pandemic by providing accessible marketing, branding, and sales opportunities, as well as funding,” said Alliance Bank’s Group Chief Executive Officer, Joel Kornreich.
The Bank has approved over RM443 million in financing to help ease the cash flow constraints of businesses in Malaysia.
The financing, which is under the Bank Negara Malaysia’s Special Relief Facility, included RM319 million financing to close to 450 small-and-medium enterprises (SMEs) approved in the last two months.
The idea of #SupportLokal initiative came from the need to help small local businesses with their branding and marketing via Facebook marketing, and facilitate the use of digital as an alternative revenue channel.
To find out more about the Bank’s #SupportLokal initiative or its financial relief programmes, please visit the Bank’s corporate website at www.alliancebank.com.my/supportlokal.
