Bake With Yen (BWY), Malaysia’s largest baking supplies retailer, announced the rollout of a major price initiative, BWY Everyday Low Price, which aims to support bakers nationwide as they face the challenge of rising food costs.
Through the Everyday Low Price initiative, Bake With Yen commits to having a variety of baking essentials favoured by bakers at the lowest prices in the market year-round. The announcement comes just ahead of the annual World Baking Day on May 17.
Announcing the initiative, BWY Group Chief Executive Officer, Alexandre Rosso said, “Globally, the entire retail industry is facing supply chain challenges, as well as rising input costs. This has resulted in price increases in food products around the world.
“Managing this is a priority for BWY as we see it as our responsibility to help the baking community in Malaysia navigate these price increases without compromising the quality of their bakes or their ability to earn an income.
“This is why we are launching a major price initiative ahead of World Baking Day on May 17 — the BWY Everyday Low Price commitment. We want bakers nationwide to know that they can come to us for affordable baking essentials.
“We carry over 4000 products at our 92 stores nationwide, including international and local brands at different price points, and we serve hobbyists, part-time and even professional bakers. Our products are also Halal-certified and meet the HACCP global food safety standard. BWY customers can be assured of quality products even at low prices.”
-NIAGATIMES
