Boost for local creative content industry as Kre8tif! 2020 attracts global attention

Kre8tif! 2020, now in its 11th year, reinforced its reputation as the definitive business networking platform for the digital content industry in Malaysia and across Southeast Asia registering 10,000 views across four days.

Organised by the Malaysia Digital Economy Corporation (MDEC), the virtual-format event due to the Covid-19, did little to stem the enthusiasm of participants and speakers.

The Chief Executive Officer of MDEC, Surina Shukri shared how Kre8tif! 2020 offered local digital content creators a wider pool of experts to collaborate with compared to previous years.

“Understandably, the pandemic has forced us to think creatively when organising high-traffic events. The online reach of a wider and diverse audience has certainly energised networking opportunities with more participation from studio executives, animators and creative designers from all over the world including 18 partner sponsors and five partner events.

“I was very encouraged by the stories and insights shared and know that this will inspire local content creators. Malaysia’s award-winning animation portfolio has created an enviable baseline for the next generation of talents to follow,” she added.

Kre8tif! 2020 generated new and extended economic opportunities in an increasingly digitalised world becoming the focal point for over 1,200 daily business networking participants, of which 200 are registered as global brands and platforms. This is proof of growing enthusiasm for local creative content.

The event opened with the Kre8tif! Conference, where over 14 experts shared industry insights, technical know-how and discussed future-shaping trends. Paired to that was the Kre8tif! Business Xchange, a signature satellite event, featuring 24 pitched projects and 800 scheduled meetings for matching sessions.



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