E-wallet transactions now 10% of Guardian’s total checkouts

Guardian Health and Beauty Sdn Bhd (Guardian) has seen e-wallet payments rise to about 10 percent of total transactions at their branches, and expects it to grow further as Malaysians embrace cashless payments amid the new norm.

The leading pharmacy, health and beauty retail chain, with more than 450 stores across Malaysia, has been accepting e-wallet payments since 2018 as it moves in tandem with the country’s digital push with programmes like eBelia and eTunai in recent years to drive the uptake of e-wallets.

Angela Teo, Head of Marketing, Guardian Malaysia and Brunei said, “Seeing as the economy is moving towards accepting digitization and as we cope with the pandemic, we see it imperative to normalise the use of e-wallets.

“At Guardian, we are well positioned to do just that because we have always been on the forefront of the digital push with our e-commerce strategy and have been accepting digital payments even before the pandemic.

“Today, we have scaled our efforts with more strategic partnerships like the one we have with ShopeePay,” she said in a statement.

In conjunction with Shopee’s 11.11 Big Sale shopping festival where Malaysians can enjoy the biggest of deals in town, the Guardian ShopeePay Voucher is back by popular demand.

The voucher, which can be bought for just 1 sen on Shopee’s Deals Near Me, offers a 40 percent cashback (capped at RM4) with no minimum spend. This will be made available starting 1 November.

Consumers simply need to apply the voucher when paying with ShopeePay at any Guardian outlet to receive the cashback to their ShopeePay wallet.

Meanwhile, Alain Yee, Head of ShopeePay Malaysia said more than 60,000 Guardian ShopeePay Vouchers have been sold during the first campaign with Guardian.

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