Foodpanda, the food and grocery delivery platform in Asia outside of China, has officially launched its suite of advertising technology (AdTech) and marketing solutions, panda ads.
Initially introduced in 2021 as a proof of concept, panda ads provides brand partners with advertising opportunities, helping brands reach millions of digital-native customers beyond traditional channels.
With the launch, Foodpanda unveils a fresh suite of integrated advertising features that encompass the foodpanda app, digital marketing assets and new partnership programmes.
Globally, the market potential for AdTech is expected to reach US$ 1 trillion by 2030. Delivery Hero, foodpanda’s parent company, predicted that AdTech services would generate more than €2 billion by 2024/25.
Through panda ads, Foodpanda aims to help brands increase their visibility and reach, improve sales conversion and build brand awareness to drive sales panda ads is available in 11 markets across Asia which is Singapore, Malaysia, Thailand, the Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh and Pakistan.
As an integrated advertising solution, panda ads offers a full suite of advertising options, from static or carousel images, to videos and lead-generating ads. Brands can also leverage foodpanda’s social media channels and enter collaborative partnerships across foodpanda’s verticals.
These build brand visibility, and allow for performance tracking and monitoring panda ads supports brands with their digital marketing campaigns.