The Ministry of Entrepreneur Development and Cooperatives (MEDAC), via its agency National Entrepreneurship Institute (INSKEN), has successfully assist almost 8,000 entrepreneurs in digitalising their businesses since January 2020 until the first quarter this year.
During the period under review, INSKEN helped train a total of 7,773 micro and informal businesses through various training and coaching programmes, including INSKEN Business Training, E-Board programme, INSKEN Masterclass and INSKEN Business Enhancement Programme (BEP).
MEDAC Minister, Datuk Seri Dr. Wan Junaidi Tuanku Jaafar said the programmes offered by INSKEN, which are conducted online, had received overwhelming response from business operators.
He said this indicates growing awareness among entrepreneurs on the importance of to establish an online presence, not only as a means of survival in today’s post Covid-19 business environment, but also to cater to the increasingly tech savvy consumer market in Malaysia who now prefer to shop online.
Wan Junaidi pointed out as a training and coaching expert, INSKEN truly understands the type of assistance, training, coaching and guidance that are suitable for entrepreneurs, namely those in the micro and informal categories.
“It is not just about helping them to set up an online presence. These people also need to be trained with the ‘know how’ to operate a successful business online.
“To date, participants of INSKEN’s training programmes have enjoyed an average sales increase of more than 200 percent. People like what they are doing.
“It is hardly surprising why courses offered by INSKEN are taken up like ‘hot goreng pisang’,” he said in a statement.
-NIAGATIMES
