Mohd Anis, the founder of Elevation International (M) Sdn Bhd, has overcome numerous challenges to build a successful business empire. Born into an underprivileged family, Anis was instilled with the value of education, which led him to pursue a degree in Business Management. After working briefly in the shipping industry, he ventured into network marketing, where he achieved remarkable success. Today, with his experience and passion for health and entrepreneurship, Md Anis aims to elevate people’s lives through his company’s innovative products. In an interview with Niaga Times, Anis shares his journey, the inspiration behind his business and offers advice to aspiring entrepreneurs.
Mohd Anis grew up in a financially disadvantaged family. “Despite our limited resources, my family prioritised education,” says Md Anis who pursued a degree in Business Management at Universiti Utara Malaysia. “Although my family suggested a career in the shipping industry, I realised that my true passion lies in entrepreneurship. However, I faced the common challenges of limited capital and experience in starting my own business.”
After finishing university in 2008 and working briefly in the shipping industry, Md Anis found an unexpected opportunity in network marketing. “I joined a network marketing company as a distributor,” shares Md Anis who earned his first million within 18 months. “This success motivated me to dedicate myself fully to the industry. However, when the COVID-19 pandemic hit, my company faced economic difficulties and decided to close down. Undeterred, I embraced the opportunity to start a new.”
Leveraging his education background and experience, he sought guidance from advisors and product specialists to establish his own network marketing venture. “On 15th September 2020, with my accumulated knowledge and personal capital, Elevation International was officially registered. “We commenced operations in January 2021, with our initial product – Oxilive Berry.”
Md Anis’s primary goal is to raise awareness about health and well-being. “There are always people experiencing health problems,” he says. “I aim to educate individuals and households about the significance of incorporating antioxidants into their daily lives to combat health problems. Furthermore, I envision providing a platform that enables individuals to establish alternative streams of income, without having to rely solely on a monthly salary.”
Elevation International offers two exceptional products in the market. “The first product, Oxilive Berry focuses on promoting better health through a powerful combination of antioxidant-rich fruits. It has proven to be a life-changing product with potential healing properties for individuals dealing with diseases like heart disease, cancer and diabetes,” says Md Anis. “The second product, Idealfix, addresses the prevalent issue of obesity in Malaysia. Idealfix provides a safe and effective solution for achieving a healthier body weight, improved skin and BMI. Formulated by the company’s dedicated R&A department, we have received positive testimonials from consumers. The products contain natural ingredients and are free from side effects. Elevation International holds various certifications, including KKM, Halal, GMP, HACCP and SIRIM, ensuring compliance with regulatory standards. The company’s main tagline is “elevate your healthy lifestyle.””
“As the leader of our organisation, my management approach revolves around fairness and minimising pressure on our team,” explains Md Anis. “While I maintain a certain level of discipline, I prioritise giving our management team the freedom to contribute their ideas and work autonomously. Creating a harmonious environment within our management team is my top priority, as it is crucial for the growth and success of our company.”
“Our current focus is on serving the Klang Valley region, while our products have reach the entire Peninsular Malaysia. Our vision is to expand our product platform globally, particularly targeting third-world countries where there is a lack of awareness regarding antioxidants and supplements. Our goal is to become one of the leading companies in the supplements industry. We also plan to establish our own Good Manufacturing Practice company to produce locally made products.”
Md Anis accumulated his first million at the age of 25 and successfully mentored and guided seven individuals to become millionaires under his leadership. “Success is not something that can be achieved instantly. Instead, it is vital to have passion and consistency as an entrepreneur. There is a need to dedicate oneself wholeheartedly, giving 100% effort without compromise. Surrendering should never be an option until the ultimate goal or dream is reached. Regardless of the challenges, difficult situations or hard times that may arise, always move forward and never give up.”
