The Malaysia International Retail and Franchise Fair or in short MIRF will be held from the 13th to 16th of July 2017. This fair will be the 1st of its kind in Malaysia. MIRF 2017 aiming to become the biggest showcase of retail exhibitors that Malaysia has ever seen, bringing a display of the best and most established retail brands in Malaysia.

 Themed “Unleashing Borderless Business Opportunities”, Malaysia International Retail and Franchise Fair 207 (MIRF 2017) aims to complement the needs of every retail professional with various educational features and business networking opportunities.

 It is endorsed by the Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK) and Malaysia External Trade Development Corporation (MATRADE) and also supported by Ministry of Tourism and Culture Malaysia, Malaysia Convention and Exhibition Bureau (MyCEB), Hong Kong Trade Development Council (HKTDC) and many more. The Fair is expected to draw more than 250 exhibitors from across Asia – Singapore, Thailand, China, Taiwan, Indonesia, the Philippines and many more with over 30,000 visitors.

 MIRF 2017 is indeed a must-attend event for retailers and consumers to interact, transact and forge new partnerships and cross-border collaboration. This four-day event will provide in-depth focus on the next wave of retail, franchising, licensing, technology, future role of in-store, and the ever important engagement between the retailers and consumers.