MATRADE, Amazon sign MoU to empower Malaysia SMEs to go global

The Malaysia External Trade Development Corporation (MATRADE) and Amazon announced that they have entered into a Memorandum of Understanding (MoU) to bolster export capabilities of small and medium-sized enterprises (SMEs) in Malaysia.

Under the agreement, both parties will join forces to spearhead the ‘Go Global with Amazon and MATRADE’ initiative which will help Malaysia brand owners and sellers seize cross-border business opportunities with Amazon Global Selling.

MATRADE and Amazon will partner to raise awareness and provide essential knowledge about cross-border e-commerce to Malaysia brand owners and sellers. Amazon Global Selling will share insights and expertise, facilitate training workshops, and guide businesses through the Amazon seller journey, including account registration, product preparation, listing, shipping, advertising, and more.

MATRADE and Amazon will work closely to showcase success stories of Malaysia-based sellers selling overseas on Amazon – such as in the U.S. and EU stores, inspiring and motivating other local small business owners to start their cross-border business with Amazon Global Selling.

In addition, MATRADE will support and promote Amazon Global Selling’s training activities to relevant local entities, including businesses, authorities, and business associations to foster greater participation.

The MoU will strengthen and open new opportunities for MATRADE and Amazon’s collaboration which first started in 2021. The latest joint initiative took place in April 2024 in Kuala Lumpur and consisted of an in-person seller workshop which saw strong participation from Malaysia sellers.

“We are thrilled to partner with Amazon in our efforts to empower Malaysian SMEs in international markets. This MoU highlights our commitment to helping them, leverage e-Commerce in expanding their global footprint. Together with Amazon, we aim to provide Malaysian SMEs with the essential tools, knowledge, and support to succeed in today’s competitive global marketplace,” said Datuk Seri Reezal Merican Naina Merican, MATRADE Chairman who witnessed the MoU Exchange today.




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