MATRADE, Google Malaysia, Bank Islam to accelerate SME exports

The Malaysia External Trade Development Corporation (MATRADE) kicked-off its annual eNational Export Day (eNED@2021) yesterday with the theme ‘Reignite Your Exports’.

MATRADE formalised a landmark collaboration at eNED@2021 to partner with technology heavyweight, Google Malaysia, and prominent Islamic Finance player, Bank Islam Malaysia Berhad (Bank Islam), in reaffirming its mandate to promote Malaysia’s enterprises to the world.

“I believe that this annual event, will create an effective platform in the new normal to impart knowledge and technical know-how on export opportunities and strategies, through constructive and engaging discourses with businesses.

“With the synergy set into motion, I am sure that the continuous recovery of Malaysia’s exports can take place, ultimately building our economic resilience,” said Senator Datuk Lim Ban Hong, Deputy Minister, Ministry of International Trade and Industry, in his keynote speech.

Weighing in on its partnership with MATRADE at the eNED@2021, Google Malaysia Managing Director, Marc Woo, said, “At Google, we believe technology plays a significant role in helping companies to adapt their approach to meet the evolving business environment.

“We are looking forward to undertaking even more initiatives under this new collaboration with MATRADE, aimed at helping more Malaysian businesses internationalise. It is our shared hope that this will produce more export-ready businesses to capitalise on the increasing global trade opportunities,” he said.

Meanwhile, Bank Islam Chief Executive Officer, Mohd Muazzam Mohamed, added, “The Bank is honoured to facilitate the growth of businesses through our comprehensive suite of Shariah-compliant product offerings, allowing enterprises to venture and fortify their market presence globally. In turn, we will able to contribute to the country’s economic recovery post-COVID-19 pandemic.”

Google Malaysia and Bank Islam launched into their first assignments, being collaborative partners to MATRADE, as panel members at eNED@2021.

The public-private synergy will also leverage on shared assets to organise enrichment programmes in the longer-term to raise the business community’s competitiveness. These include immersion sessions on digital tools, global networking and business matching initiatives.

Business owners can still register to be a part of the largest exporters’ virtual gathering at the eNED@2021 and benefit from the sessions scheduled for 14 and 15 July.

Approximately 2,000 companies across sectors such as commodities, food and beverage, manufacturing, agriculture, construction, business and financial services and education, among others, registered for the eNED@2021.

eNED@2021 is live streamed from 13 to 15 July 2021, and registration to the event can be done online at




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