Business operators need to adapt to digitalisation and technology in order to cater to the increasingly tech savvy consumer market in Malaysia who now prefer to shop online.
A survey conducted by Ministry of Entrepreneur Development and Cooperatives (MEDAC) revealed that 57.74 per cent of the respondents admit to shop more online now after the government imposed the second round of Movement Control Order (MCO 2.0), earlier this year, from only 19.23 per cent previously.
The survey also revealed 62 per cent of the respondents now prefer online transaction instead of cash transactions, a clear indication that the local consumers are becoming accustomed to e-commerce.
MEDAC Minister Datuk Seri Dr. Wan Junaidi Tuanku Jaafar said it is important for businesses to keep abreast with market trends in order to help them plan out their next course of action, especially in overcoming challenges as well as to explore new opportunities.
“Based on the survey, you know that more are spending time surfing the internet especially now when we are once again placed under MCO.
“As such, you need to make sure that you are have a strong digital presence so that people can easily search for your products and services online,” he said after launching MEDAC’s Bazar Jualan Murah Raya (BJMR) in Putrajaya, today.
The four-day Bazar Jualan Ramadhan (BJMR), held from 6 to 9 May at Auditorium Cempakasari in Precinct 2, Putrajaya, is MEDAC’s first ever hybrid bazar, enabling business owners to sell their products physically as well as online via WarongKu and Jimatbiz e-market platforms.
-NIAGATIMES
