Music Tribe, a multi-national leader for professional audio products and musical instruments with operations in the UK, Denmark, Sweden, Canada, Germany, Japan, China and the Philippines, has chosen Malaysia as its headquarters to spearhead the company’s Global Digital Transformation strategy.
The company’s brand portfolio includes famous brands such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic, TC Helicon, Bugera, Coolaudio and Auratone.
Senior Minister and Minister of International Trade and Industry (MITI), Datuk Seri Mohamed Azmin Ali expresses his support for Music Tribe’s bold venture into Industry 4.0.
“This announcement represents a key win for Malaysia and a testament to the nation’s efforts in attracting strategic high-quality investments from international companies.
“Our skilled talent-base, vibrant industry ecosystem and supportive business policies provide all the right criteria to be the preferred investment location for multinational powerhouses to leverageupon,” he said in a statement.
Music Tribe’s announcement is in line with the recent launch of the Lighthouse Project initiative by the Malaysian Investment Development Authority (MIDA), Malaysia’s latest landmark initiative to encourage more industry players to act as beacons to guide others in applying technologies like artificial intelligence, additive manufacturing and other Industry 4.0 technologies.