Malaysia Convention & Exhibition Bureau (MyCEB) has organised another successful Malaysia Business Events Week (MBEW) 2023.
Held in Kuala Lumpur Convention Centre (The Centre), the six-day event convened 400 business events practitioners and provided them with insights and knowledge through panel discussions, workshops, training sessions, forums as well as CSR initiatives.
The highlight of MBEW 2023 was the launch of the MyTripleE support programme under MyCEB’s Meet in Malaysia campaign, aimed at attracting regional and international business events to Malaysia while bolstering the domestic market.
The programme’s three components, Excel, Elevate, and Enliven, provide financial and non-financial support to enhance the execution of world-class business events and cater to various target market segments that include convention, exhibition, as well as corporate meetings and incentives.
“MyTripleE programme is based on a three-pronged strategy designed to cover three identified target market segments. It covers international market development as part of our ongoing portfolio and further encourages the expansion of local events and meetings to foster the spirit of unity and harmony amongst Malaysians.
“Additionally, MyTripleE also targets to emphasize on cultural elements and to serve as an enhancement of governmental Business Events,” explained Datuk Hajah Saraya Arbi, Interim Chairman of MyCEB.
She expressed excitement about the programme’s comprehensive coverage and its role in supporting stakeholders by addressing industry challenges.
By 2030, business events are expected to attract 5.9 million delegates, contributing to RM42.12 billion in estimated economic impact whilst creating an estimated 25,833 total employment if everything goes according to the plan including budget allocation from government.