Malaysia Convention & Exhibition Bureau (MyCEB), in collaboration with 15 esteemed industry partners, has made an impactful appearance at IBTM World Barcelona for the 13th consecutive year.
Held from 28-30 November at Fira Barcelona Gran Via, this year’s participation marked a significant endeavour by MyCEB and partners in positioning the country as the preferred business events destination in Asia.
“The main objective behind this participation is to establish Malaysia as a preferred destination for business events, emphasising the country’s capabilities and world-class offerings. Secondly, MyCEB seeks to provide invaluable firsthand insights into the ever-evolving industry to international travel trade buyers. Finally, our participation is a concerted effort to create networking opportunities, foster fruitful collaborations, and secure new business contracts, further amplifying Malaysia’s role on the global stage,” says Azman Haji Tambi Chik, CEO of MyCEB.
The Malaysian entourage’s presence at IBTM World Barcelona yielded a range of positive outcomes and numerous networking opportunities which opened accessibility into new markets. This strategic participation underscores Malaysia’s commitment to fostering new partnerships and growth in this dynamic industry.
This year alone, the national bureau has succesfully secured 305 events from the year 2023 – 2030 which translates to RM4.8 billion in estimated economic impact.
Some of the successful bid wins that will take place in Malaysia include International Conference on Emergency Medicine (ICEM) 2027, ENLIT ASIA 2024 and Federation of Asian and Oceanic Physiological Societies 2027 which will accumulatively generate RM57.26 million or 11.23 million Euros in estimated economic impact.
-NIAGATIMES
