Reds legend Sami Hyppia has officially opened the new Liverpool Football Club (LFC) flagship retail store in Malaysia, making a special appearance in front of delighted fans at the store in Sunway Pyramid Mall, Subang Jaya.
Covering over 850 square feet of retail space, the new official flagship store gives LFC fans in the region more access to official Club merchandise and the latest Nike jerseys and training kits. The store fit mirrors retail spaces in Liverpool, with even its own Champions Wall to bring Anfield that little bit closer.
It’s been launched in partnership with Al-Ikhsan Sports, who recently renewed their longterm partnership with the Club. Al-Ikhsan Sports are the number one sports retailer in Malaysia and manage LFC’s branded stores both off and online.
The extension of the current partnership with Al-Ikhsan Sports, the club’s Official Retail Partner in Malaysia, is a multi-year renewal.
Mike Cox, Senior Vice President for Merchandising at LFC said, they are delighted to launch their first flagship store in Malaysia.
“It’s received an amazing reception from the fans who’ve been through the doors. It’s great to continue working with Al-Ikhsan Sports who are an important partner for us in Malaysia.
“As our fanbase in Malaysia continues to grow they can get easy access to the latest official Club merchandise on their doorstep,” he said.
Meanwhile, Vach Pillutla, the CEO at Al-Ikhsan Sports added, through this relationship we have over the past three years successfully brought the Anfield experience closer to the Malaysian fan.
“We are thrilled to see the flagship LFC standalone store open and take the entire distribution to over 100 plus locations within Malaysia, thereby making the Anfield experience accessible to more fans,” he said.