Subplace, Asia’s first subscription platform soft launches in Malaysia

Subplace, a lifestyle subscription platform today announced its soft launch in Malaysia. The pioneering platform allows consumers to subscribe for a wide range of products and services ranging from daily necessities to personal care products to furniture, home appliances and electronics.

The Cheif Executive Officer of Subplace, Mak Wai Hoong said that their partners will benefit from a recurring income as well as easy financial forecasting and inventory management, which will ultimately help them achieve greater business sustainability with a subscription-based business model.

“As for consumers, Subplace will be able to offer them a wide variety of products and services with greater flexibility and convenience so that they can better plan their finances,” he said.

As a lifestyle subscription platform, Subplace aims to help consumers achieve their lifestyle aspirations without the baggage of crowded closets, ownership and huge upfront investments.

All products and services on Subplace are offered on a subscription basis (lease or rent-to-own), and users will only need to subscribe once to receive their products and services regularly.

The lifestyle subscription platform will be operating under two subscription models, SUB and SUB+.

SUB is where users will be able to subscribe to their daily necessities and services such as cultured milk drink, milk powder, diapers, cat food and more. Meanwhile, SUB+ is a rental platform for high value products such as furniture, home appliances, and electronics, all of which come with warranty as well as servicing and available at a low entry cost.

-NIAGATIMES

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