The Tourism Productivity Nexus (TPN), under the purview of Malaysia Productivity Malaysia (MPM), sets its goal to build Malaysia as a tourism nation through its ‘Sayangi Malaysia’ campaign.
According to TPN, Malaysia is a ‘Tourism Nation’, which is an inclusive group of people made up of both locals and tourists who actively participate in and contribute to Malaysia’s tourism value chain, democratising sustainable income, opportunities, and activities by promoting Malaysian values, attractions, arts, cultures, tradition, and heritage.
TPN Chairman, Rohizam Md. Yusoff stated at the World Tourism Conference (WTC) 2022 in Kota Kinabalu that the tourism industry, at its social, cultural, environmental, and economic foundations, involves everyone, locals and visitors, individuals and societies, groups of people made up of both locals and tourists, who actively participate in and contribute to Malaysia’s tourism value chain, democratising sustainable income, opportunities, and activities by promoting Malaysian values, attractions, arts, cultures, tradition, and heritage.
“From a Makcik food stall by the roadside to the airline industry, from a backpacker to a yacht owner, everyone is a participant in the tourism industry.
“This is an industry that leaves no one behind. Everyone has a fair share of opportunities in the huge tourism pie, making the concept of building Malaysia as a tourism nation an apt movement.
“TPN’s Sayangi Malaysia campaign aims towards this long-term goal, which necessitates everyone to understand and move towards this goal of elevating Malaysia as the global destination of choice,” he added.
Malaysia, as a tourism nation, brings tourism to the people and the people into the tourism industry. Malaysia has what it takes to build a prosperous tourism nation, from our natural environment, history, culture, values, heritage, arts, and traditions to the nation’s political, societal, and economic stability.
Rohizam also congratulated the Ministry of Tourism, Arts, and Culture (MOTAC) and the United Nations World Tourism Organization (UNWTO) for successfully organising the 6th World Tourism Conference in 2022 – a timely event to synergize the tourism players for a more productive 2023.