Zalora’s platform services poised for growth in Southeast Asia

Asia’s fashion expert, and part of Global Fashion Group (GFG), Zalora expects its platform services to be a significant growth driver in the year ahead.

Contributing to nine percent of the company’s revenue last year, Zalora’s B2B platform services and e-commerce solutions will be a key focus area for expansion as Southeast Asia’s e-commerce industry continues to be a bright spot despite current macroeconomic conditions.

Growing on the back of a continuous surge in new digital consumers and online retail traffic since the pandemic, a recent report by Google, Temasek and Bain & Company found that Southeast Asia’s digital economy remained resilient despite global headwinds. Growth remains strong with the e-commerce sector leading the digital economy. This outlook has been drawing more brands to enter the region.

However, set-up costs, supply chain requirements, and the complexities of a diverse region where Southeast Asian consumers expect faster deliveries, reliability, convenience, and ease of returns can be challenging for brands, particularly those without local infrastructure or resources.

Leveraging its strong e-commerce and local expertise in the region, and an extensive supply chain network, Zalora today provides end-to-end e-fulfilment and e-distribution solutions as well as data and marketing services to local and international brand partners.

75 percent of the top 50 brands on Zalora use its marketing services, and over 30 brands tap on its One Stock Solution for multi-channel fulfilment.

“In addition to welcoming more brands onto our platform, a significant part of our business strategy is to scale up our platform services to more effectively connect our brand partners to consumers in the region through more efficient logistics systems, supply chain enhancements, and improved customer targeting.

“Our priority is to unlock more value for our brand partners, to help them meet their business needs as well as evolving consumer demands,” said Matej Urban, Regional Director of Platform Services, Zalora Group.

-NIAGATIMES

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