In a strategic partnership that blends culinary innovation with an iconic Malaysian intellectual property, Zing Eat Sdn Bhd and Les Copaque Productions have signed a term sheet as a momentous first step toward collaboration on a range of exciting Upin & Ipin virtual dining brands.
“Creating virtual food brands around the ‘Upin & Ipin’ universe is a great opportunity,” exclaimed Eu-Jinn Chan, Vice President of Zing. “We are excited to partner with Les Copaque in exploring new avenues for creativity and innovation with this cherished homegrown brand.”
Creators of Upin & Ipin, Les Copaque Productions (Les Copaque) is a creative powerhouse in the animation industry, renowned for their exceptional 3D animations that have gained international recognition.
“The essence of ‘Upin & Ipin’ is rooted in community, diversity, and family,” shared HBurhanuddin Md. Radzi, Managing Director of Les Copaque. “Our collaboration with Zing Eat is an exciting one as we look towards new ways to engage and serve fans of ‘Upin & Ipin’ both new and old. Together, we aim to create food brands that not only serve delectable food but also capture the character of the ‘Upin & Ipin’ identity.”
The ‘Upin & Ipin’ virtual brands will find their home in 11 ZING Food Hubs – online and offline fulfillment centers that are strategically located across the Klang Valley. Customers will have access to the virtual brands via Zing’s partnered 3rd Party Delivery platforms such GrabFood and the likes.
Additionally, as Zing offers catering services for existing brand partners, a customized and branded ‘Upin & Ipin’ catering service is also in the works with the aim of delivering a bespoke brand experience to customers regardless of location.
-NIAGATIMES
