Bank Islam Malaysia Berhad (Bank Islam), Malaysia’s leading Islamic Bank, and Mastercard, a global technology company in the payments industry, have joined forces to unveil the Bank Islam Mastercard Pay with Rewards program, an innovative, first-of-its-kind rewards program designed to elevate the consumer loyalty experience.
This launch with Bank Islam marks the first Mastercard Pay with Rewards program in Malaysia. In addition, Bank Islam will be the first Islamic Bank in Asia Pacific to offer Pay with Rewards to its cardholders.
The program, available to Mastercard Bank Islam Credit Card-i cardholders, integrates Mastercard’s Pay with Rewards with Bank Islam’s reward points system, TruPoints, and revolutionizes the redemption experience. Cardholders will be able to use accumulated TruPoints on any type of purchase instantly and effortlessly, at any Mastercard-accepting merchants in Malaysia and around the world.
Mizan Masram, Group Chief Business Officer, Retail Banking, Bank Islam said, alongside Mastercard, Bank Islam Mastercard Pay with Rewards program seeks to redefine the customer experience by offering a one-stop, streamlined solution for customers to access rewards when using their Mastercard Bank Islam Credit Card-i, domestically or internationally.
Meanwhile, Beena Pothen, Country Manager, Malaysia and Brunei, Mastercard said, this significant collaboration underlines the importance of Islamic finance to Mastercard, and its focus to expand its reach and offerings in this thriving sector.
In conjunction with the launch of the new program, Bank Islam and Mastercard are rolling out the Pay with Rewards Your Points Your Way campaign, offering attractive prizes for new and existing cardholders across a myriad of categories.
-NIAGATIMES
