The Malaysia Global Business Forum (MGBF) is set to host its first roundtable of 2025, focusing on the dynamic theme of ‘Corporate Community Involvement in Sports’.
The event will take place on 20 February in Kuala Lumpur, bringing together a diverse range of stakeholders to explore how corporate engagement in sports can deliver significant value for communities and businesses alike.
The roundtable aims to address gaps in the corporate-community ecosystem while showcasing how partnerships, sponsorships, athlete endorsements, donations, and internal company sports programmes can be leveraged to enhance community engagement, communications, stakeholder management and corporate social responsibility (CSR) objectives.
The event will feature three engaging panel sessions:
Panel 1: ‘Communicating Corporate Community Involvement: Partnership, Sponsorship, or Donation?’
Panel 2: ‘Longtail Benefits of Supporting Young Athletes’
Panel 3: ‘Designing Medal Counts – The Role of the Corporate Sector in 2, 4 and 8-Year Sports Cycles’
The roundtable will convene prominent voices, including sports organisations, policymakers, former Olympic athletes, community sports non-profits, sports business professionals, and corporate leaders, to foster collaborative solutions and shared visions.
Event Details:
Date: 20 February 2025
Time: 9:00 am – 1:00 pm
Venue: Kuala Lumpur, Malaysia
Fees: RM88 (Members), RM138 (Non-Members)
Registration: MGBF LinkedIn
For more information, visit www.MalaysiaGlobalBusinessForum.com.
-NIAGATIMES
