OPPO has officially introduced its latest flagship lineup, the Find X9 Series, reaffirming the company’s commitment to redefining the premium smartphone experience for a new generation of users.
The global launch coincides with OPPO’s user base surpassing 740 million worldwide, reflecting its growing appeal through user-driven innovation. According to OPPO Overseas Chief Marketing Officer Ling Liu, the Find X9 Series represents the brand’s vision to deliver a complete experience that integrates imaging, artificial intelligence, battery performance and connectivity.
“The new generation of users seeks an all-encompassing smartphone experience,” said Ling. “With the Find X9 Series, OPPO aims to lead a new era of mobile imaging and set a benchmark for premium smartphone innovation.”
Recent data from Counterpoint Research shows OPPO’s average selling price increased by 14 per cent year-on-year in the second quarter of 2025, the fastest growth among major smartphone brands. The company’s strong momentum in the premium market reflects its focus on meeting the evolving demands of global consumers.
The Find X9 Pro features a 200-megapixel Hasselblad telephoto camera that delivers exceptional clarity in all lighting conditions, turning the smartphone into a versatile tool for modern creators. Powered by ColorOS 16, the device offers advanced AI features such as AI Portrait Glow for enhanced lighting and AI Mind Space for efficient idea organisation. Improved privacy protection also ensures user data remains secure.
Beyond its products, OPPO is transforming the retail experience with immersive displays and personalised services in its stores. The brand is also expanding its digital presence on popular e-commerce and social platforms, including TikTok, to provide a seamless journey from discovery to purchase.
As the official smartphone partner of the UEFA Champions League, OPPO extends its “Make Your Moment” philosophy through global campaigns that celebrate creativity and culture. The 2025 OPPO Photography Awards have already received more than 15 million submissions from 78 countries, underscoring the brand’s growing connection with creators worldwide.
With continuous innovation and a focus on user experience, OPPO aims to strengthen its leadership in the global premium smartphone market.
-NIAGATIMES
